An 18-year-old developer, Michael Major, found himself briefly worth $1.3 million after a joke game he published on Steam went viral among Chinese buyers, despite being nothing more than an intentionally absurd cash grab. Major had previously released a similarly gag-based title called "This Game Costs $10" before pushing the concept to Steam's maximum allowable price of $200 with a follow-up game, unexpectedly attracting thousands of purchasers who seemingly understood the joke was on them.

Most of those buyers ultimately refunded the $200 title without even opening it, wiping out the vast majority of Major's apparent windfall, though he still retained roughly $2,000 from at least ten people who never claimed refunds. Major speculated the non-refunding buyers may have been chasing Steam trading-card points or, more troublingly, using the inflated purchase as a vehicle for money laundering. The stunt has nonetheless drawn attention to his work, with at least one reviewer praising unexpected depth in the joke game and expressing interest in his future releases.