“Steam’s required AI disclosure is the right move”: Devs say gen AI should be called out in games and support Valve’s store mandate
Several game developers have spoken out in support of Steam's policy requiring titles to disclose when they use generative AI, arguing that transparency about AI-made assets, art or writing benefits both players and the industry. The comments come amid growing scrutiny of generative AI's role in game development, with creators framing mandatory disclosure as a reasonable baseline that helps players make informed choices without banning the technology outright.
Valve has for some time required Steam store pages to flag whether a game incorporates AI-generated content, distinguishing between AI used during development and AI-generated content live in the shipped game. Developers quoted in the piece broadly welcome this requirement, suggesting it sets a sensible precedent other storefronts and platforms could follow as generative AI tools become more widespread across the games industry.
- Developers back Steam's mandatory AI content disclosure requirement.
- They say players deserve transparency on generative AI use in games.
- Comments reflect wider industry debate over AI's growing role in development.