# Shift Up faces fan criticism over AI Blood Rain video

- URL: https://talkfuse.com/story/stellar-blade-blood-rain-gets-official-music-video-full-of-ai-slop-and-fans-arent-happy-its-a-slap-in-the-face-to-your-artists/
- Published: 2026-07-31T15:04:32+00:00
- Updated: 2026-07-31T21:18:12+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/games/action/stellar-blade-blood-rain-gets-official-music-video-full-of-ai-slop-and-fans-arent-happy-its-a-slap-in-the-face-to-your-artists/
- Topics: AI, Art, Culture, Entertainment, Music, Technology

## Key points

- Shift Up’s AI-made “Blood Rain” video drew fan criticism.
- Fans say it devalues the studio’s artists.
- The song itself has received some praise.

## Summary

Shift Up has released an official music video for “Blood Rain”, connected to Stellar Blade, which uses AI-generated imagery. Some fans have criticised the decision, arguing that it undermines the game’s artists and reflects wider concerns about generative AI being used in creative work.

The backlash focused on the video’s perceived visual quality and the choice to use AI despite Shift Up’s established art team. Critics described the release as disrespectful to artists, while the article notes that the song itself has been positively received by some viewers.

## Coverage

- [GamesRadar+: Shift Up faces fan criticism over AI Blood Rain video](https://www.gamesradar.com/games/action/stellar-blade-blood-rain-gets-official-music-video-full-of-ai-slop-and-fans-arent-happy-its-a-slap-in-the-face-to-your-artists/)
- [Destructoid: Stellar Blade’s new AI slop music video is so awful it must be seen to be believed](https://www.destructoid.com/stellar-blade-ai-slop-music-video-awful-must-be-seen/)
- [IGN: Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video Starring Evie and Pretty Much Everyone Hates It](https://www.ign.com/articles/stellar-blade-blood-rain-dev-shift-up-releases-entirely-ai-generated-k-pop-music-video-starring-evie-and-pretty-much-everyone-hates-it)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.