Sky and ITV set to merge streaming operations amid market pressure
While everyone agrees the deal is the end of an era, it was also unavoidable in the era of Netflix and Disney+A generation ago, ITV was regarded as such a precious jewel in the UK broadcasting firmament that there was outrage when BSkyB, as it was, bought a 17.9% stake to stop anybody else getting…
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Originally published by The Guardian as “Streaming storm made ITV sharing a roof with Sky sadly inevitable”.