# Street Fighter 6 characters are getting “gaming fragrances”

- URL: https://talkfuse.com/story/street-fighter-6-characters-are-getting-gaming-fragrances/
- Published: 2026-07-16T15:20:46+00:00
- Updated: 2026-07-26T09:14:43+00:00
- Original publisher: Polygon
- Original article: https://www.polygon.com/street-fighter-6-gaming-fragrances-juri-ingrid-ed-smell/
- Topics: Entertainment, Gaming

## Key points

- Street Fighter 6 characters Ingrid, Juri and Ed get official fragrance sets
- Priced at 6,850 yen (~$42), shipping from mid-October
- No actual gameplay benefit is guaranteed, per the product disclaimer

## Summary

Street Fighter 6 is getting an unusual official collaboration: character-themed "gaming fragrances" for Ingrid, Juri and Ed, developed by Japanese fragrance company CODE Meee. Each set pairs a scented oil with a wood diffuser in character-branded packaging, and is marketed with esports-style claims about sharpening focus during matches, tying into each character's in-game playstyle. Game director Takayuki Nakayama has endorsed the products, framing them as a way for fans to deepen their connection with the characters they play.

Each fragrance is themed around its character's fighting style — Ingrid's evokes "stock accumulation," Juri's promises "razor-sharp" hit-confirms, and Ed's claims to help with "counter pokes" — though the sets carry a disclaimer that no gameplay benefit is actually guaranteed. They cost 6,850 yen (roughly $42), each bottle lasts for 30 uses, and shipping is due to begin in mid-October. CODE Meee has previously run similar collaborations with singer-songwriter Kayoko Yoshizawa and VTuber agency Hololive.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.