# Surprising amount of time house buyers take to make up their mind

- URL: https://talkfuse.com/story/surprising-amount-of-time-house-buyers-take-to-make-up-their-mind/
- Published: 2026-11-06T08:48:00+00:00
- Updated: 2026-11-06T09:39:56+00:00
- Original publisher: Daily Express (publisher lean: Right)
- Original article: https://www.express.co.uk/news/uk/2263771/surprising-amount-time-house-buyers-make-up-minds-sale
- Topics: World

## Key points

- Buyers form a lasting impression in about 28 seconds.
- Kitchen islands were the most sought-after feature.
- Damp or mould was the leading reason to reject a home.

## Summary

A survey of 2,000 British homeowners found that prospective buyers take an average of 28 seconds to form a lasting impression of a property. The findings suggest that buyers weigh up the lifestyle a home seems to offer as well as its physical features, making first impressions important to the sale process.

A kitchen island was the most appealing feature, named by 36% of respondents, followed by a walk-in wardrobe at 34%. Outside appearance mattered to 55%, while 83% said they had rejected a suitable home because they could not picture themselves living there; damp or mould was the leading deterrent, cited by 62%.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.