# Svedka Super Bowl Commercial Contest Offers $500,000 to Creators Who Devise Winning Spot for Big Game

- URL: https://talkfuse.com/story/svedka-super-bowl-commercial-contest-offers-500000-to-creators-who-devise-winning-spot-for-big-game/
- Published: 2026-11-02T13:25:00+00:00
- Updated: 2026-11-04T01:30:25+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/svedka-super-bowl-commercial-contest-creators-andy-cohen-1236936430/
- Topics: AI, Art, Culture, Technology

## Key points

- Svedka is offering $500,000 for a 15-second fan-made advert.
- Entries are open to people aged 21 and over until 1 December.
- Andy Cohen will help judge the contest.

## Summary

Svedka is inviting adults aged 21 and over to create a 15-second advert for its new Svedka Vodka Water, with $500,000 offered for the winning entry. The contest shifts the brand’s next Super Bowl commercial from AI-assisted production to audience submissions, after its previous AI advert drew debate and coincided with strong sales growth.

Entries are open from 2 November to 1 December 2026, and Andy Cohen will help judge them. Svedka has also secured a 30-second slot for Super Bowl LXI, scheduled for 14 February 2027; the article says such airtime has been selling for around $8 million or more. The contest recalls Frito-Lay’s “Crash The Super Bowl” promotion, which began in 2007 and returned in 2025.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.