The 28-year-old actress posted a series of mirror selfie photographs on Instagram showcasing her lingerie brand Syrn. The images featured Sweeney in a white bra with pink floral accents and matching underwear, paired with an unbuttoned pastel green shirt, alongside model Amélie Tremblay in a coordinating look.

The campaign drew some negative reaction online, but Fox News host Julie Banderas publicly defended Sweeney's promotional effort, dismissing the criticism as trivial concerns unworthy of serious attention.