# Most GTA 6 pre-orders choose $100 Ultimate Edition

- URL: https://talkfuse.com/story/take-two-holds-firm-on-gta-6-premium-pricing-as-majority-of-pre-orders-opt-for-100-edition/
- Published: 2026-08-11T12:03:15+00:00
- Updated: 2026-08-11T18:13:08+00:00
- Topics: Business, Celebrity, Companies, Entertainment, Gaming, GTA 6

## Key points

- Most GTA 6 pre-orders are for the $100 Ultimate Edition, not the $80 version
- Take-Two's Zelnick says demand has beaten expectations
- Strong pre-orders led Take-Two to raise its FY2027 earnings forecast

## Summary

Take-Two Interactive's chief executive, Strauss Zelnick, revealed that most pre-orders for Grand Theft Auto 6 are for the pricier $100 (roughly £80) Ultimate Edition rather than the standard $80 version, putting to rest early doubts about the tiered pricing model. Speaking to CNBC, Zelnick said overall pre-order demand had been "much better than expected", a striking outcome given the backlash the pricing structure attracted when it was first announced, and one that underlines strong consumer appetite for the long-awaited title ahead of its release.

The Ultimate Edition includes exclusive vehicles, stylised weapons, outfits, tattoos and hairstyles, along with five in-game-only shops for vehicle modifications, clothing, tattoos and beauty treatments — content that had drawn criticism from fans as pay-to-access extras. Zelnick attributed the skew towards the premium tier to "avid consumers" willing to pay more for these exclusives. Buoyed by the strength of pre-order sales, Take-Two raised its earnings forecast for fiscal year 2027, with GTA 6 now confirmed for release on 19 November.

## Coverage

- [GamesRadar+: Don’t expect a GTA 6 discount anytime soon, says Take-Two CEO: “We preserved our pricing on Grand Theft Auto 5 for a very long time”](https://www.gamesradar.com/games/grand-theft-auto/dont-expect-a-gta-6-discount-anytime-soon-says-take-two-ceo-we-preserved-our-pricing-on-grand-theft-auto-5-for-a-very-long-time/)
- [Eurogamer: GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals](https://www.eurogamer.net/gta-6-pre-orders-ultimate-edition-100-dollars)
- [GamesRadar+: Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid consumers"](https://www.gamesradar.com/games/grand-theft-auto/take-two-boss-says-gta-6s-usd100-ultimate-edition-is-outselling-its-cheaper-alternative-thanks-to-avid-consumers/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.