# ‘Taking people for fools’ – Gloucestershire to rebrand as Bristol for T20 Blast

- URL: https://talkfuse.com/story/taking-people-for-fools-gloucestershire-to-rebrand-as-bristol-for-t20-blast/
- Published: 2026-11-05T13:10:22+00:00
- Updated: 2026-11-05T14:56:47+00:00
- Original publisher: BBC Sport (publisher lean: Centre)
- Original article: https://www.bbc.co.uk/sport/cricket/articles/ckd7q9l0n7dyo?at_medium=RSS&at_campaign=rss
- Topics: Entertainment, Sport, TV

## Key points

- Gloucestershire’s T20 sides will become Bristol from 2027.
- Blast income fell 21% year on year.
- The plan has prompted concern among some members.

## Summary

Gloucestershire will rebrand its men’s and women’s T20 teams as Bristol from 2027, aiming to attract new audiences and address falling income from the Blast. The move creates a distinct city-based identity while the club says Gloucestershire will remain its wider identity, but it has angered some members who see it as a break with the county’s long history.

The Blast accounts for 20% of the club’s ticket revenue, and competition income fell 21% in 2026 compared with 2025, despite overall attendances rising. Gloucestershire won the tournament in 2024; the new name, kit and logo are expected when the 2027 fixtures are released on 24 November. A club life member described the plan as a “massive misjudgement”, while Warwickshire’s return from the Birmingham Bears name shows city rebrands can later be reversed.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.