# Tash Shah appointed Vice President, Global Marketing at TuneCore

- URL: https://talkfuse.com/story/tash-shah-appointed-vice-president-global-marketing-at-tunecore/
- Published: 2026-11-10T16:23:56+00:00
- Updated: 2026-11-10T19:11:42+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/tash-shah-appointed-vice-president-global-marketing-at-tunecore/
- Topics: Government, Politics

## Key points

- Tash Shah will lead TuneCore’s global marketing.
- She previously oversaw international strategy across 17 countries.
- Her Spotify career included expanding Premium Student to 36 markets.

## Summary

TuneCore has appointed Tash Shah as Vice President, Global Marketing, where she will lead worldwide marketing across brand, customer acquisition, retention and product marketing. The move puts her on the company’s senior leadership team and reflects TuneCore’s focus on supporting artists throughout their careers, beyond music distribution.

Shah joined TuneCore in 2023 as Vice President, International, overseeing strategy and profit and loss across 17 countries. Before that, she spent 12 years at Spotify, including as its first UK Head of Marketing, and helped expand its Premium Student tier from three to 36 markets. TuneCore, part of Believe, distributes music to more than 150 platforms; it says artists retain 100% of their rights.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.