Ted Lasso season four sets Apple TV viewing record
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“Ted Lasso” season four set Apple TV’s largest launch record after its premiere drew 296.6 million minutes watched in the United States over 4-5 August, according to Nielsen. The result surpassed the show’s previous seasons and Apple TV titles including “Severance” and “Pluribus”, underlining sustained audience demand after a three-year gap.
The 42-minute episode was the most-streamed US programme on 5 August, when it recorded more than 200 million viewing minutes, and equated to an estimated 7.1 million views. Set three years after season three, the new season follows Ted’s return to Richmond to coach a second-division women’s football team, with Jason Sudeikis and several established cast members returning.
- Season four became Apple TV’s biggest launch.
- The premiere drew 296.6 million minutes in two days.
- Ted returns to coach a women’s football team.
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Ted Lasso is a comedy-drama series about an American football coach who moves to England to manage a fictional football club, AFC Richmond. It stars Jason Sudeikis as Ted, whose optimistic approach shapes both the team and those around him.
The programme first began on Apple TV in 2020 and became one of the streaming service’s best-known original shows. Earlier seasons followed Richmond’s fortunes in men’s football, alongside the relationships between players, coaches and club owner Rebecca Welton.
Apple TV is Apple’s subscription streaming service, which competes with platforms such as Netflix and Disney+. Viewing figures from Nielsen measure how much television is watched in the United States and are often used to compare the reach of streaming programmes.
More coverage
- The Hollywood Reporter — ‘Ted Lasso’ Season 4 Sets Premiere Day Viewing Record for Apple TV
- Deadline — ‘Ted Lasso’ Season 4 Enters The Pitch With Apple TV’s Biggest Premiere Ever
- Collider — 'Ted Lasso' Season 4 Officially Makes Apple TV History After 3 Year Gap
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Originally published by Variety as “‘Ted Lasso’ Season 4 Opens With 296.6 Million Minutes Watched in Two Days, Apple TV’s Biggest Launch Ever”.