# TelevisaUnivision US advertising falls 29% as Mexico gains from World Cup

- URL: https://talkfuse.com/story/televisaunivision-quarterly-u-s-ad-revenue-drops-29-percent-but-world-cup-boosts-mexico-results/
- Published: 2026-07-23T15:32:08+00:00
- Updated: 2026-07-23T21:47:55+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/business-news/televisaunivision-q2-earnings-world-cup-us-ad-revenue-drop-1236654756/
- Topics: Americas, Art, Business, Companies, Culture, World

## Key points

- US advertising weakened as Telemundo held World Cup rights.
- Mexico’s World Cup coverage drove strong revenue growth.
- Total revenue rose, but profit measures declined.

## Summary

TelevisaUnivision reported mixed second-quarter results, with the absence of Spanish-language World Cup rights in the US contributing to a sharp fall in advertising there, while World Cup coverage in Mexico lifted performance strongly. The figures underline the importance of major football rights to the broadcaster’s advertising and streaming strategy, as it faces competition from Telemundo in the US market.

US advertising revenue fell 29%, contributing to an 11% decline in US revenue to $722 million; management expects a similar trend in the third quarter, with midterm-election advertising potentially helping later in the year. In Mexico, advertising revenue rose 23% to $353 million and total Mexico revenue increased 53%, while company-wide revenue grew 10% to $1.3 billion; operating income fell to $224 million and adjusted OIBDA to $388 million.

## Coverage

- [The Hollywood Reporter: TelevisaUnivision US advertising falls 29% as Mexico gains from World Cup](https://www.hollywoodreporter.com/business/business-news/televisaunivision-q2-earnings-world-cup-us-ad-revenue-drop-1236654756/)
- [Deadline: World Cup Q2 Split At TelevisaUnivision: Mexico Results Boom But U.S. Sees 29% Ad Sales Drop](https://deadline.com/2026/07/world-cup-televisaunivision-q2-earnings-mexico-us-univision-1237001198/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.