TelevisaUnivision reported a mixed second quarter as its rival Telemundo held the Spanish-language rights to the 2026 FIFA World Cup, pulling U.S. advertising revenue down 29 percent and driving an 11 percent decline in total U.S. revenue to $722 million. However, the company's own strong World Cup performance in Mexico, where it does hold rights, more than offset this weakness, helping lift total company revenue by 10 percent to $1.3 billion. The results underline how heavily the media giant's fortunes are now tied to major sporting events and rights deals across its home markets.

Mexican advertising revenue rose 23 percent to $353 million, while Mexico overall revenue grew 53 percent following what the company called a record-breaking World Cup performance reaching 675 million total viewers across linear TV and its ViX streaming service. Subscription and licensing revenue jumped 40 percent to $621 million, boosted by roughly $90 million from sublicensing World Cup rights elsewhere in Latin America. Despite the revenue growth, higher sports-related costs pushed operating expenses up 16 percent, causing operating income to fall to $224 million from $241 million and adjusted OIBDA to dip to $388 million from $398 million year-on-year. CEO Daniel Alegre said the World Cup reinforced the company's position as the "home of soccer" for Hispanic audiences and pointed to the upcoming U.S. election cycle as a further opportunity.