# TelevisaUnivision Quarterly U.S. Ad Revenue Falls 24 Percent, But World Cup Boosts Mexico Results

- URL: https://talkfuse.com/story/televisaunivision-quarterly-u-s-ad-revenue-falls-24-percent-but-world-cup-boosts-mexico-results/
- Published: 2026-10-29T11:00:00+00:00
- Updated: 2026-11-04T10:05:36+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/business-news/televisaunivision-q3-earnings-world-cup-us-ad-revenue-down-1236742427/
- Topics: Americas, Art, Business, Culture, Entertainment, Europe, Football, Markets, Sport, TV, World

## Key points

- US advertising revenue fell 24 per cent.
- Mexico revenue rose 51 per cent amid World Cup coverage.
- A $372 million licence write-down drove an operating loss.

## Summary

TelevisaUnivision’s third-quarter results showed a sharp contrast between its US and Mexican businesses: US revenue declined as rival Telemundo carried the Spanish-language rights to the 2026 FIFA World Cup, while Mexico benefited from TelevisaUnivision’s coverage of the tournament. The figures underline how major sports rights can shift advertising and streaming momentum between markets.

US advertising revenue fell 24 per cent and total US revenue dropped 14 per cent to $715 million. In Mexico, advertising revenue rose 19 per cent and total revenue climbed 51 per cent to $665 million; across the company, revenue increased 9 per cent to $1.4 billion. TelevisaUnivision reported a $119 million operating loss, largely due to a $372 million non-cash write-down of television broadcast licences, while adjusted operating income edged down to $461 million.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.