A bakery in Flower Mound, Texas, called Hive Bakery has attracted online criticism after posting a Fourth of July message on Facebook stating that its owners felt "embarrassed, afraid, and disappointed" in what the United States has become. The post, published on 3 July, described the MAGA movement as "a cult" and condemned the Trump administration in explicit and profane terms, prompting a wave of backlash. The episode illustrates how businesses taking overtly political stances around a national holiday can quickly become flashpoints for controversy.

In the post, the bakery said it did not wish to celebrate the holiday and characterised MAGA supporters as "a cult of unintelligent, rabid, immoral sycophants", while claiming that rational conservatives had left the movement. It signed off with an expletive-laden denunciation of the administration and expressed hope for "an AOC revolution", while noting it would remain open from 10am to 6pm on 4 July. In a follow-up video on 4 July, the bakery read aloud some of the hostile responses it had received, including comments wishing the business would "burn to the ground". The article, published by Fox News, also references similar instances of businesses being targeted over political affiliations.