# The Beatles, The Who, and the albums designed to be infinitely long

- URL: https://talkfuse.com/story/the-beatles-the-who-and-the-albums-designed-to-be-infinitely-long/
- Published: 2026-11-15T12:00:00+00:00
- Updated: 2026-11-15T12:19:36+00:00
- Original publisher: Far Out
- Original article: https://faroutmagazine.co.uk/the-beatles-the-who-albums-designed-to-be-infinitely-long/
- Topics: Entertainment, Music

## Key points

- The Beatles used an endless inner-groove loop on *Sgt Pepper*.
- The Who followed with a repeating label chant.
- The trick spread across records in the 1970s and 1980s.

## Summary

The Beatles added sound that repeated indefinitely in the inner groove of *Sgt Pepper’s Lonely Hearts Club Band*, turning the record’s ending into a practical joke for listeners. The detail mattered because The Who adopted a similar trick soon afterwards, and the device later became common on records.

The Beatles’ 1967 album ended with a high-pitched tone and a loop of studio chatter. About six months later, *The Who Sell Out* closed with the band repeatedly chanting the name of their label, Track Records. On turntables without automatic return, the stylus could keep circling the inner groove until someone lifted it.

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