Billboard has published a shopping guide highlighting the best merchandise for "Summerween" — a growing trend of celebrating Halloween during the summer months, well before its traditional October date. The article frames Summerween as having evolved from a niche pastime among Halloween enthusiasts into a mainstream cultural moment, driven by retailers, social media and fans embracing spooky season early. It matters as an illustration of how seasonal shopping and Halloween culture are increasingly stretching beyond their usual calendar window.

The piece notes the trend's crossover into music, citing the rise of "Dracula" by Tame Impala and JENNIE from No. 25 to No. 8 on the Billboard Hot 100, alongside the enduring Halloween affinity of celebrities such as Heidi Klum, Vanessa Hudgens and Lady Gaga. It then rounds up recommended products, many tied to Disney's Haunted Mansion, including a glow-in-the-dark Spirit Jersey ($84.99), a Ghost Host Loungefly mini-backpack ($90) and a Hitchhiking Ghosts Squishmallows set ($49.99). Other picks include Coogam's viral 60-piece bat wall decals ($9.99), a Bath & Body Works skull Wallflowers refill (under $4) and a collectible glow-in-the-dark circus candle holder ($275), plus a Wednesday-inspired Thing hair clip from Hot Topic. As an editorial guide, Billboard notes it may earn commission on purchases made through its links.