The article is a first-person piece by a Verge reporter explaining how she uses an Apple AirTag to keep tabs on her pet corgi, Jelly, attaching the tracker to the dog's collar via a silicone holder. She argues that pet tracking is one of the most sensible uses for AirTags, comparing it to insurance: rarely needed, but invaluable in the rare case a dog goes missing, particularly during off-leash park time or in unfamiliar environments like a rental cabin.

She notes she has never actually had to use the AirTag to locate Jelly, since the dog is a loyal breed that tends to stay close, but cites a friend whose dog went missing for several days after being spooked with no tracker attached, though it was eventually found unharmed. Beyond emergency use, she says the AirTag is also handy day-to-day, letting her check that Jelly has been taken on walks while being looked after by a sitter, without needing to send text messages.