# The hottest product in Britain this year? A 2kg bag of ice

- URL: https://talkfuse.com/story/the-hottest-product-in-britain-this-year-a-2kg-bag-of-ice/
- Published: 2026-11-09T16:41:58+00:00
- Updated: 2026-11-09T17:05:24+00:00
- Original publisher: The Guardian (publisher lean: Left)
- Original article: https://www.theguardian.com/business/2026/nov/09/the-hottest-product-in-britain-this-year-a-2kg-bag-of-ice
- Topics: Business, UK, World

## Key points

- Iceland’s 2kg bag of ice topped Deliveroo’s UK trending orders.
- A £1 shop purchase can cost up to £8 by delivery.
- The trend prompts questions about convenience and climate impact.

## Summary

Deliveroo says a 2kg bag of ice from supermarket Iceland was the UK’s top trending delivery order in 2026 so far, after a record-breaking hot summer drove demand. Its popularity highlights how people turned to delivery for a simple way to cool down, while raising questions about convenience, consumer habits and their environmental cost.

The bag costs £1 in Iceland’s shops, but ordering it through Deliveroo can bring the total to as much as £8 once fees and charges are added. Deliveroo’s ranking combines year-on-year growth, local order volumes and customer ratings; the ice also placed second in its global ranking for London orders. A diavola pizza from Monte Forte in Horsham came second in the UK list.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.