Apple TV's Ted Lasso returned for its fourth season with production scenes shot in Kansas City, Missouri, incorporating prominent local attractions including the American Jazz Museum, Negro Leagues Baseball Museum, and Gates Bar-B-Q. The Missouri side of the Kansas City metropolitan area secured the filming opportunity through its film tax-incentive programme, a financial advantage that Kansas currently lacks despite being home to show creator and star Jason Sudeikis. The production generated significant promotional value for local tourism and cultural institutions.

During an interview, Kansas City Mayor Quinton Lucas disclosed that he had not previously watched the series despite his connection to the franchise's hometown. After viewing the season premiere, Lucas expressed genuine surprise at the show's storytelling and emotional impact, describing how it engaged viewers through compelling character development and a sense of joy. Lucas attributed the programme's success to these narrative qualities, noting that the experience proved more engaging than his typical television viewing habits.