Stephen King has criticised the long-running television drama ‘Mad Men’, describing it as “basically a soap opera” despite its acclaimed reputation. His comments matter because they contrast sharply with the series’ status as one of the most celebrated dramas of its era and illustrate King’s willingness to voice personal viewing preferences.

Created by Matthew Weiner, ‘Mad Men’ premiered in 2007 and followed advertising executive Don Draper and his colleagues in 1960s New York. The programme ran for seven series until 2015, won numerous awards including 16 Emmys, and is widely praised for its period detail, writing and portrayal of changing social attitudes.