A new release of tickets for Chris Nolan’s “The Odyssey” at London’s BFI Imax sold out in under 30 minutes, underlining intense demand for the film’s Imax 70mm presentation. The rush matters because it extends the film’s record-setting performance at the UK’s largest Imax screen and reflects strong global box-office interest.

The BFI released the additional tickets at 2pm local time on Friday, with reports of a virtual queue of up to 40,000 people; its website later crashed. The film previously generated £219,867 over its opening weekend at the venue and sold 28,000 advance tickets in 24 hours, worth £750,000; worldwide, it has passed $700 million after 12 days in cinemas.