# Oura Ring 4 falls to $249, with health tracking matching newer model

- URL: https://talkfuse.com/story/the-oura-ring-4-is-almost-as-good-as-the-newer-model-but-150-cheaper/
- Published: 2026-11-12T21:28:53+00:00
- Updated: 2026-11-13T02:35:59+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/gadgets/1032311/oura-ring-4-smart-ring-deal-sale
- Topics: Business, Markets

## Key points

- Oura Ring 4 starts at $249, down $100.
- The Ring 5 shares its sensors and software.
- Full features require a paid subscription.

## Summary

The Oura Ring 4 is discounted to as low as $249 at Amazon, Best Buy and Target, saving $100 off its retail price. It is the first major discount since July, and the deal matters because the newer Oura Ring 5 offers the same sensors and software features.

Prices vary by size and colour: most silver and black models in sizes 8 to 13 are available at the lowest price, while Best Buy’s exclusive midnight blue version costs $279. A sizing kit costs $10 at Amazon or Target and includes $10 in store credit. Oura’s features require a subscription costing $5.99 a month or $69.99 a year; the Ring 5 is lighter and thinner.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.