WIRED has rounded up ten notable watch releases from the past week, spanning major Swiss brands and cheaper alternatives, as the industry hopes for a rebound after Swiss watch exports fell for a second consecutive year in 2025. The feature notes that the US remains by far the largest single market for Swiss watches despite ongoing tariff uncertainty, and points to early signs that the sector's downturn may be ending.

Highlights include Breitling's limited-edition Navitimer B09 Chronograph 41 honouring Miles Davis (from $8,900), a leaked Casio G-Shock "CasioNaut" series nicknamed for its resemblance to Patek Philippe's Nautilus (rumoured around $134-$320), Oris's Muppets-themed ProPilot X Gonzo Edition ($10,500), Zenith's more affordable Chronomaster Solo Sport diver ($9,800-$10,900), and Hamilton's Interstellar-linked Khaki Field Murph in a 38mm size ($995), among others such as the Ming 57.05 Comet.