Sony has faced fierce criticism after posting social media adverts for its new LX3 turntable, with the marketing praising vinyl as the way music was "meant to be heard" just as the company prepares to end physical game disc production. The timing struck many as hypocritical, given Sony has already endured sustained backlash over its January 2028 decision to stop manufacturing PlayStation game discs, and the new promotion has reignited anger over its stance on physical media.

The offending post, shared on X, urged customers to "rediscover the warmth, detail, and ritual of vinyl" by dropping the needle on the LX3 Turntable, language that critics say clashes sharply with Sony's abandonment of discs in gaming. The post drew thousands of replies accusing the company of hypocrisy and poor judgement, with commenters noting that vinyl sales have grown steadily for around 13 years while Sony moves games in the opposite direction, away from physical ownership.