Joi AI paid 10 participants to record the effects of daily masturbation over 28 days, including sessions involving its AI companion characters. The company says the project supports its effort to frame AI-guided sexual stimulation as a wellness practice and a possible response to male loneliness, but the findings are preliminary and come from its own in-house research.

Six participants completed the study, producing 134 self-reported session reports; each was offered $2,000. Joi AI reported average stress reductions of 25 percent, focus increases of 17 percent, and lower reported cravings after masturbation, while saying AI-guided sessions were as satisfying as participants’ usual methods. The article notes that the company’s suggestion that masturbation could manage addictions is not scientifically established, and its platform can involve substantial in-app spending beyond the minimum $3.99 monthly access fee.