“This feels like a Spider-Man meme” – RTX 5090 buyer beats Asus’ price hike via Nvidia’s website, but no one wants to honor the order
A graphics card buyer managed to circumvent recent price increases by purchasing an RTX 5090 for $4,982 via Nvidia's official listing, beating Asus' newly implemented $5,100 ask. However, the order was cancelled shortly after, triggering a chain of blame between the companies over who bears responsibility for the decision.
The incident reflects broader dysfunction in the RTX 5090 market, where the card has remained well above its original $2,000 MSRP since its release. While some buyers seeking affordable alternatives can turn to other GPUs—such as the Radeon RX 9070 at $649.99 or RTX 5070 at $715—both of these remain inflated in price relative to their suggested retail values.
- An RTX 5090 buyer secured the card at $4,982 through Nvidia's website, undercutting Asus' raised price of $5,100, but the order was subsequently cancelled.
- The cancellation sparked finger-pointing between Nvidia and other parties, highlighting ongoing supply-chain friction as the flagship GPU remains drastically overpriced months after launch.