TikTok has begun testing a detection system designed to identify artificial intelligence-generated content that mimics creators' appearances. The opt-in tool is currently available to select US-based creators who complete identity verification through a third-party service, involving a live selfie and identity document scan. The platform states it does not retain identification documents and restricts facial information solely to likeness matching and detection purposes.

The initiative addresses growing concerns about synthetic media impersonation as AI-generation technology becomes more capable. Creators enrolled in the test can review content flagged by the system and report unauthorized deepfakes to the platform. This step mirrors YouTube's recent development of comparable detection capabilities, reflecting broader industry efforts to protect creators from malicious use of their likenesses.