# Emergency supplies sales rise after government preparedness campaign sparks stock concerns

- URL: https://talkfuse.com/story/toilet-roll-and-water-sales-soar-as-prepper-panic-hits-supermarket-shelves-with-suppliers-warning-against-pandemic-style-hoarding-after-governments-be-ready-campaign/
- Published: 2026-10-28T11:52:34+00:00
- Updated: 2026-10-28T12:07:39+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16245037/toilet-roll-water-sales-ready-stockpiling.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Business, Culture, Elections, Fashion, Geopolitics, Government, Markets, Politics, World

## Key points

- Emergency supply sales rose after the Government’s preparedness campaign.
- Toilet paper brands reported sales increases of 29 to 43 per cent.
- Suppliers warn against panic buying and excessive stockpiling.

## Summary

Sales of toilet roll, bottled water and other emergency supplies have risen since the Government launched its Be Ready campaign, which encourages people to prepare for crises. The surge has raised concerns among suppliers and retailers that the advice could trigger excessive buying and leave shelves or online stores short of stock.

Several toilet paper companies reported sales increases of 29 to 43 per cent, while one recorded a 36 per cent rise; six water and toilet paper products featured among Amazon’s 20 best-selling groceries. Ocado listed some bottled water and 40 varieties of tinned soup as out of stock. The campaign recommends keeping 72 hours of supplies, including food, water, a torch, a radio, a power bank and first aid items, while suppliers say a modest reserve is enough.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.