# Too Lost appoints former Sony, Discovery, and WWE exec James Rosenstock as CFO

- URL: https://talkfuse.com/story/too-lost-appoints-former-sony-discovery-and-wwe-exec-james-rosenstock-as-cfo/
- Published: 2026-10-27T11:59:45+00:00
- Updated: 2026-10-27T12:40:35+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/too-lost-appoints-former-sony-discovery-and-wwe-exec-james-rosenstock-as-cfo/
- Topics: Business, Markets, Research, Science

## Key points

- Too Lost names Jay Rosenstock as CFO.
- He brings experience from Sony, Discovery and WWE.
- The company is expanding after a nine-figure investment.

## Summary

Too Lost Music Group has appointed James “Jay” Rosenstock as chief financial officer, as the music company expands its distribution, publishing and catalogue businesses internationally. He will lead global finance and advise the executive team on capital allocation and acquisitions, helping build the financial infrastructure to support the company’s growth.

Rosenstock has more than 25 years’ experience in media and technology, including CFO roles at ezCater, Skillshare and PlayOn Sports. Earlier, at Sony, he worked on the 2004 Sony Music and BMG merger and music catalogue acquisitions; at Discovery, he helped oversee about US$3 billion in international investment, including the purchase of Eurosport. The appointment follows a nine-figure investment in Too Lost in March, led by GoldState Music and TA Associates.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.