# ‘Tourists hate themselves’ – which is why Tasmania is telling people to stay away

- URL: https://talkfuse.com/story/tourists-hate-themselves-which-is-why-tasmania-is-telling-people-to-stay-away/
- Published: 2026-11-12T08:30:57+00:00
- Updated: 2026-11-12T09:04:01+00:00
- Original publisher: The Guardian (publisher lean: Left)
- Original article: https://www.theguardian.com/australia-news/2026/nov/12/tourists-hate-themselves-which-is-why-tasmania-is-telling-people-to-stay-away
- Topics: Culture, Software, Technology, Travel, World

## Key points

- Tasmania’s campaign playfully tells tourists to stay away.
- It targets travellers seeking quiet and uncrowded places.
- Regional benefits depend on the experience delivering.

## Summary

Tourism Tasmania has launched a tongue-in-cheek campaign telling people the island is “not really for tourists”, hoping to attract visitors seeking quiet and time outdoors. The message plays on research that people dislike the label “tourist” and want to avoid crowds, while presenting Tasmania as a slower-paced alternative to busy destinations.

Former SBS newsreader Lee Lin Chin features in videos about the island’s walking trails, while the campaign’s central film follows a man who leaves a long pastry queue for the outdoors. Tourism experts say the strategy uses reverse psychology and could spread visitors to regional areas, but its success depends on whether the experience matches the promise and brings meaningful benefits to local communities.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.