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UFC’s McGregor-Holloway Fight Averages 6.5 Million Viewers Across U.S. and Latin America
UFC’s July 11 Paramount+ main card, headlined by Conor McGregor versus Max Holloway, averaged 6.5 million viewers across the United States and Latin America. The result underlines the scale of UFC’s new streaming partnership with Paramount, despite the headline bout ending after 69 seconds when McGregor sustained a knee injury and Holloway won by TKO.
The two-and-a-half-hour broadcast peaked at 8 million concurrent streams and reached 15.9 million unique viewers who watched for at least one minute. It trailed June’s UFC Freedom 250, which averaged 8.2 million viewers and reached 17 million people, while Paramount says its seven-year, $7.7 billion UFC rights deal has helped 20 million subscriber households watch more than 200 million hours of UFC programming this year.
In short
- McGregor-Holloway averaged 6.5 million viewers across two regions.
- Holloway won after McGregor suffered a knee injury.
- Paramount says UFC viewing has grown sharply on its service.
Explained simply
The Ultimate Fighting Championship is a professional sporting organisation where elite fighters compete against one another. Conor McGregor and Max Holloway are two of the sport's biggest names, and fights between top competitors draw large audiences. Their scheduled bout in July represented one of the month's major sporting events.
The UFC has long been broadcast on television, but it recently formed a major partnership with Paramount+, a streaming service. Under a seven-year deal, Paramount+ gained exclusive broadcasting rights to UFC events across the United States and Latin America. This reflects a broader shift in sports broadcasting away from traditional television towards streaming platforms.
Viewership numbers for UFC events on Paramount+ help measure how many people are watching fights through the streaming service. These figures matter for understanding how well the partnership is performing and how large an audience the sport attracts as it transitions to streaming platforms.