UFC’s July 11 Paramount+ main card, headlined by Conor McGregor versus Max Holloway, averaged 6.5 million viewers across the United States and Latin America. The result underlines the scale of UFC’s new streaming partnership with Paramount, despite the headline bout ending after 69 seconds when McGregor sustained a knee injury and Holloway won by TKO.

The two-and-a-half-hour broadcast peaked at 8 million concurrent streams and reached 15.9 million unique viewers who watched for at least one minute. It trailed June’s UFC Freedom 250, which averaged 8.2 million viewers and reached 17 million people, while Paramount says its seven-year, $7.7 billion UFC rights deal has helped 20 million subscriber households watch more than 200 million hours of UFC programming this year.