# UnitedMasters Expands Latin Division & Signs Two New Artists

- URL: https://talkfuse.com/story/unitedmasters-expands-latin-division-signs-two-new-artists/
- Published: 2026-10-26T12:00:00+00:00
- Updated: 2026-11-07T09:08:22+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/unitedmasters-signs-two-new-latin-artists/
- Topics: Americas, Art, Business, Companies, Culture, Entertainment, Music, World

## Key points

- UnitedMasters signed Lyanno and Lyon La F.
- The signings expand its Latin artist development work.
- FloyyMenor’s “GATA Only” reached No. 1 on Hot Latin Songs.

## Summary

UnitedMasters has expanded its Latin division by signing Puerto Rican artist Lyanno and Chilean artist Lyon La F. The move continues the company’s focus on developing independent Latin artists, with its Latin marketing head saying the team aims to provide global strategy and infrastructure as well as distribution.

Lyanno has worked with Rauw Alejandro, Eladio Carrión and Young Miko, and is known for songs including “LOKERA” and “En Tu Cuerpo (Remix)”; Lyon La F gained attention when “Deja Que El Mundo Se Acabe” went viral. The division also includes staff in artist marketing, commerce and A&R, and builds on FloyyMenor’s success with “GATA Only”, which reached No. 1 on Billboard’s Hot Latin Songs chart.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.