# Unlike Fox News, MS NOW Is “Not Seeing Any Viewer Fatigue,” Parent Company CEO Mark Lazarus Says

- URL: https://talkfuse.com/story/unlike-fox-news-ms-now-is-not-seeing-any-viewer-fatigue-parent-company-ceo-mark-lazarus-says/
- Published: 2026-11-03T15:09:28+00:00
- Updated: 2026-11-03T15:19:31+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/11/ms-now-viewership-versant-q3-2026-earnings-ceo-mark-lazarus-1237212105/
- Topics: Americas, Art, Business, Companies, Culture, World

## Key points

- Lazarus says MS NOW is not seeing viewer fatigue.
- Versant revenue fell 4% to $1.59 billion, beating forecasts.
- MS NOW streaming costs $7.99 a month.

## Summary

Versant chief executive Mark Lazarus said MS NOW is not seeing the viewer fatigue that Fox News chief Lachlan Murdoch recently cited, and claimed some viewers are spending more time with MS NOW after leaving other networks. He said the network aims to grow its audience through a range of voices and welcoming, informative coverage, as attention turns to the US midterm elections.

Versant’s third-quarter revenue fell 4% year on year to $1.59 billion but exceeded analysts’ expectations, while earnings per share were 34 cents, also ahead of forecasts. MS NOW was the quarter’s second-most-watched cable network, with double-digit audience growth and 11 straight months of growth through September. Its new streaming service costs $7.99 a month, and carriage agreements cover 75% of Versant’s video subscribers into 2028 or later.

## Coverage

- [Deadline: Unlike Fox News, MS NOW Is “Not Seeing Any Viewer Fatigue,” Parent Company CEO Mark Lazarus Says](https://deadline.com/2026/11/ms-now-viewership-versant-q3-2026-earnings-ceo-mark-lazarus-1237212105/)
- [The Hollywood Reporter: Mark Lazarus: MS NOW Not Experiencing the Viewer “Fatigue” Lachlan Murdoch Complained About](https://www.hollywoodreporter.com/tv/tv-news/mark-lazarus-ms-now-no-viewer-fatigue-vs-fox-news-murdoch-1236746769/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.