USC's college football home opener against San Jose State drew widespread criticism after the Los Angeles Memorial Coliseum appeared largely empty for much of the match, despite the Trojans being ranked No. 14 nationally. The sparse turnout has been described as embarrassing given USC's storied football pedigree and its aspirations of competing for a national championship this season, prompting commentators and fans to question fan engagement at the historic programme.

USC dominated the game itself, leading 28-0 at half-time and 35-3 heading into the fourth quarter, but the result was overshadowed by images of empty seats circulating on social media. Factors cited include the relatively low profile of the opponent, San Jose State, the sweltering heat of around 92 degrees Fahrenheit, and Los Angeles' reputation as a less football-obsessed market than areas such as the SEC states. Despite this, commentators noted the poor attendance was a stark contrast to USC's rich football history, which has produced stars including O.J. Simpson, Reggie Bush, Carson Palmer and Caleb Williams.