Media company Versant has completed a major acquisition of Full Swing, a sports technology provider, for $530 million in a cash transaction. The purchase combines a recently independent media firm (separated from Comcast) with a company producing hardware and software platforms used by amateur athletes, professional sports personnel, and commercial venues. Full Swing's previous owners, Bruin Capital and other minority investors, are exiting the deal.

The acquisition aligns with Versant's strategy to expand beyond traditional television into interactive digital platforms. Full Swing's simulation and analytics technology, which began as a golf application, will be integrated into Versant's existing golf division—which already operates Golf Channel and subscription services—and repositioned as a broader multi-sport offering. The transaction is expected to close by the second half of 2026 as Versant pursues its goal of building revenue from interactive, data-driven sports experiences beyond linear broadcasting.