# Versant CEO: MS NOW Not Suffering From ‘News Fatigue’ Like Fox News

- URL: https://talkfuse.com/story/versant-ceo-ms-now-not-suffering-from-news-fatigue-like-fox-news/
- Published: 2026-11-03T14:06:53+00:00
- Updated: 2026-11-03T14:26:22+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/ms-now-no-news-fatigue-fox-news-1236938360/
- Topics: Americas, Business, Companies, World

## Key points

- MS NOW says its audience is growing, without signs of news fatigue.
- Fox News remains larger but lost primetime viewers in the third quarter.
- MS NOW’s audience grew, especially among viewers aged 25 to 54.

## Summary

Versant Media CEO Mark Lazarus said MS NOW is not seeing the “viewer fatigue” that Fox News has blamed for falling ratings. He said MS NOW’s audience is active and growing, with some viewers switching from other networks, and expects interest to remain strong around US Election Day coverage.

Fox News still drew more than twice MS NOW’s average primetime audience in the third quarter: 2.06 million viewers against 930,000. However, Fox’s primetime audience fell 17% overall and nearly 25% among viewers aged 25 to 54, while MS NOW’s rose 16% and 27.3%, respectively. Fox CEO Lachlan Murdoch said some viewers were watching less television amid tough headlines, rather than moving to rival news channels.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.