# Veteran Label Exec Jeff Burroughs Joins Jonny Shipes’ GoodTalk as President

- URL: https://talkfuse.com/story/veteran-label-exec-jeff-burroughs-joins-jonny-shipes-goodtalk-as-president/
- Published: 2026-11-05T17:00:00+00:00
- Updated: 2026-11-05T17:41:26+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/label-exec-jeff-burroughs-jonny-shipes-goodtalk-president/
- Topics: Entertainment, Government, Music, Politics

## Key points

- Jeff Burroughs is GoodTalk’s new president.
- He will develop its music, content and brand partnerships.
- Shipes launched GoodTalk after selling Cinematic’s catalogue in 2023.

## Summary

Jeff Burroughs has joined Jonny Shipes’ GoodTalk as president, where he will help expand its music, content and branding partnerships and support artist development. The appointment brings an experienced label and marketing executive to Shipes’ effort to build GoodTalk as a company spanning music and brands.

Shipes founded Cinematic Music Group in 2007, helping launch artists including Joey Bada$$, Nipsey Hussle and Big K.R.I.T.; he sold its catalogue to Interscope in 2023 before launching GoodTalk. Burroughs has held senior roles at Def Jam, Syco, RCA and Bad Boy, and spent the past five years running THTWRKS, which worked on artist partnerships for brands including Nike, Disney and Meta.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.