# “Viewer Fatigue” Hitting Fox News Ratings, Lachlan Murdoch Says

- URL: https://talkfuse.com/story/viewer-fatigue-hitting-fox-news-ratings-lachlan-murdoch-says/
- Published: 2026-11-04T02:05:53+00:00
- Updated: 2026-11-04T03:35:45+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/business-news/fox-news-ratings-declines-viewer-fatigue-murdoch-1236745833/
- Topics: Business, Companies

## Key points

- Fox reported $350 million in midterm-related ad revenue across its networks and Tubi.
- Lachlan Murdoch blamed Fox News’ ratings decline on viewers watching less television.
- He said Fox News still beats CNN and MS NOW combined.

## Summary

Fox said midterm elections have brought substantial advertising revenue across its networks, even as Fox News faces lower ratings. Chief executive Lachlan Murdoch said the decline reflects viewers watching less television after an unusually intense news cycle, rather than switching to rival news channels.

Murdoch cited about $50 million in midterm-related advertising revenue at Fox’s national networks, $250 million at its local stations and $50 million at Tubi. He said Fox News still outdraws CNN and MS NOW combined and even ESPN, and compared the ratings pattern with the 2006 midterms; he expects a new slate of candidates in 2028 to renew interest.

## Coverage

- [The Hollywood Reporter: “Viewer Fatigue” Hitting Fox News Ratings, Lachlan Murdoch Says](https://www.hollywoodreporter.com/business/business-news/fox-news-ratings-declines-viewer-fatigue-murdoch-1236745833/)
- [Deadline: Lachlan Murdoch Notes Fox News “Viewer Fatigue” Around Midterms Amid Year-Over-Year Viewership Declines](https://deadline.com/2026/11/lachlan-murdoch-fox-news-viewer-fatigue-midterms-1237211267/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.