Warner Music Group CEO Robert Kyncl sent an internal memo praising the launch of Suno's new v6 AI music model, calling it "a smart win" for rightsholders and the first time Warner artists can earn revenue from AI-driven music creation, not just consumption. The v6 models are the first built under a licensing partnership between Suno and Warner, BMG and Believe, following a settlement that ended Warner's part of a copyright lawsuit against the AI company. This matters because it signals major labels shifting from suing AI music firms to striking licensing deals that generate new income streams while replacing unlicensed earlier models.

Under the deal struck in late 2025, Suno agreed to fully licence its new models, retire the original version trained without permission on copyrighted works, and restrict downloads, including removing them entirely for free-tier accounts (though a limit of seven all-time downloads remains). Kyncl described the agreement as part of Warner's "3-L strategy" of licensing, litigation and legislation, noting the company continues pursuing the other two, including its support for the NO FAKES Act and a separate lawsuit filed last month against Anthropic over alleged unauthorised use of song lyrics. Universal Music Group and Sony Music's lawsuits against Suno, filed alongside Warner's in June 2024, remain ongoing.