Pearl Jam frontman Eddie Vedder was filmed relishing the moment as the band's 1991 song 'Alive' played over the stadium PA during a hydration break at the FIFA World Cup match between the USA and Belgium at Seattle Stadium on 6 July 2026. Cameras cut to the hometown musician in the stands, where he raised a drink, conducted the singing crowd and downed a can of Stella Artois, providing a rare moment of levity on an otherwise disappointing night for the tournament co-hosts.

The USA were knocked out of the last 16 after losing 4-1 to Belgium, with Charles De Ketelaere scoring twice alongside goals from Hans Vanaken and Romelu Lukaku, while Malik Tillman netted the USA's only reply. The game was overshadowed by controversy after US striker Folarin Balogun's one-match ban was suspended by FIFA, following a call from Donald Trump to president Gianni Infantino, drawing criticism despite FIFA insisting its judicial bodies acted independently. Belgium now face Spain in the quarter-finals in Los Angeles on 10 July. Vedder, meanwhile, recently released the charity single 'Better Believe' with non-profit Guitars Over Guns.