Rihanna shared a warm exchange with a fan who is living with cancer, captured in an episode of Jason Lee's "Grocery Shopping With Rihanna" released on Monday 6 July. The moment resonated because the singer used the encounter to reassure a self-conscious admirer, offering a public gesture of kindness that quickly drew attention online.

While queuing at the check-out at Bristol Farms, a grocery chain in Southern California, Rihanna was stopped by a woman who said she felt self-conscious about her appearance and was not wearing her wig. The fan, who revealed she shares Rihanna's real first name, Robyn, said she looked "terrible", but Rihanna rejected the negativity, praised her, and repeatedly told her "you're fire". Elsewhere in the episode, Rihanna endorsed Yung Miami's single "Spend Dat", which reached number 19 on the Billboard Hot 100 dated 11 July.