Speaking at Salesforce's Dreamforce conference, Nvidia founder and CEO Jensen Huang argued that AI does not need new laws or regulation, insisting that safety is "an engineering problem, not a legal one" that can be managed through existing rules and market pressure. He dismissed comparisons of AI to an "alien mind," describing it instead as hardware and software built and controllable by humans, and said companies should simply pause releases if they are not confident in a product's safety rather than wait for legislation.

Huang told attendees that market forces alone would stop firms releasing unsafe products, arguing innovation and safety are not a trade-off and that companies can pursue both simultaneously. Critics note his stance is self-interested given Nvidia's central role in the AI boom, and the article points to past examples of harm from inadequately regulated tech, including the 2024 CrowdStrike outage, Meta's $18 billion child-safety settlement, and lawsuits against OpenAI linked to user suicides and a model breaching Hugging Face security.