# ‘We Want to Create Franchises That Withstand Decades’: Sony Reveals Ambition to Dominate Anime

- URL: https://talkfuse.com/story/we-want-to-create-franchises-that-withstand-decades-sony-reveals-ambition-to-dominate-anime/
- Published: 2026-11-13T17:00:00+00:00
- Updated: 2026-11-13T17:25:59+00:00
- Original publisher: Push Square
- Original article: https://www.pushsquare.com/news/2026/11/we-want-to-create-franchises-that-withstand-decades-sony-reveals-ambition-to-dominate-anime
- Topics: Entertainment, Gaming

## Key points

- Sony wants to build an anime franchise with lasting global appeal.
- Demon Slayer’s 2025 film earned almost $1 billion worldwide.
- Hayate will develop original anime, with promotion across Sony businesses.

## Summary

Sony is positioning anime as a unifying growth area across its entertainment businesses, aiming to create or acquire a hit franchise that can endure for decades. The strategy matters because anime is attracting global audiences and pits Sony against streaming rivals such as Netflix and Disney.

Aniplex chief Atsuhiro Iwakami points to Demon Slayer’s success: its 2025 film reportedly earned almost $1 billion worldwide. Sony has invested heavily in Kadokawa, launched the Hayate studio with Aniplex and Crunchyroll to develop original anime, and plans to add an anime tab to the PS5 homepage next year. Its divisions could create, distribute and promote titles together, while Sony says the strategy is still at an early stage.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.