# When Kevin Feige Got Off to a Less-Than-Incredible Start at Marvel

- URL: https://talkfuse.com/story/when-kevin-feige-got-off-to-a-less-than-incredible-start-at-marvel/
- Published: 2026-11-13T20:00:00+00:00
- Updated: 2026-11-13T21:56:48+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/movies/movie-news/flashback-kevin-feige-marvel-hulk-1236752341/
- Topics: Film

## Key points

- Feige executive produced 2003’s *Hulk*.
- It grossed $245 million worldwide on a $137 million budget.
- He went on to help launch the Marvel Cinematic Universe.

## Summary

Kevin Feige’s early Marvel career included executive producing Ang Lee’s 2003 film *Hulk*, a project that earned a modest global box office despite positive critical comments about its artistry and emotion. The film’s performance marked a less triumphant start for a producer who later helped launch the Marvel Cinematic Universe and became one of the studio’s leading executives.

Feige joined Marvel after working on the 2000 *X-Men* and was an executive vice-president when *Hulk* was released. The film made $245 million worldwide against a $137 million budget; Marvel later regained the Hulk rights and released *The Incredible Hulk* in 2008. Mark Ruffalo took over the role from Edward Norton in *The Avengers* in 2012, and Feige now leads Marvel Studios and serves as Marvel’s chief creative officer.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.