# Why Hailey Bieber ‘hates’ the term anti-aging

- URL: https://talkfuse.com/story/why-hailey-bieber-hates-the-term-anti-aging/
- Published: 2026-11-05T21:53:14+00:00
- Updated: 2026-11-05T22:37:55+00:00
- Original publisher: New York Post (publisher lean: Right)
- Original article: https://pagesix.com/2026/11/05/style/why-hailey-bieber-hates-the-term-anti-aging-for-rhode-skincare/
- Topics: World

## Key points

- Rhode plans a “smart ageing” serum for January.
- Bieber says skincare should support skin as it ages.
- She announced $5 million for women’s health over three years.

## Summary

Hailey Bieber says Rhode will avoid the term “anti-ageing”, arguing that ageing is a natural process and skincare should support people’s skin instead. The brand plans to introduce a more targeted serum in January under the label “smart ageing”.

Bieber also described her use of treatments including platelet-rich plasma and microneedling, while saying a consistent skincare routine is important for healthy skin. She announced a $5 million, three-year partnership with the Foundation for Women’s Health, citing gaps in research and awareness of conditions including endometriosis and PMDD. Rhode was acquired by E.l.f. Beauty for $1 billion in 2025, and its sales have reportedly risen more than 80% year on year.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.