# With $1,000 Consoles On The Horizon, Amazon Games Boss Offers A Solution That Absolutely No One Asked For

- URL: https://talkfuse.com/story/with-1000-consoles-on-the-horizon-amazon-games-boss-offers-a-solution-that-absolutely-no-one-asked-for/
- Published: 2026-07-23T16:50:50+00:00
- Updated: 2026-07-23T22:52:21+00:00
- Original publisher: GameSpot
- Original article: https://www.gamespot.com/articles/with-1000-consoles-on-the-horizon-amazon-games-boss-offers-a-solution-that-absolutely-no-one-asked-for/
- Topics: Americas, Entertainment, Gaming

## Key points

- Amazon Games chief suggests adverts could subsidise increasingly expensive consoles.
- Next-generation consoles may cost around $1,000.
- The proposal risks further commercialising paid gaming experiences.

## Summary

The article discusses Amazon Games chief Christoph Hartmann’s suggestion that advertising could help offset the rising cost of video-game consoles, as next-generation systems are expected to approach $1,000. The proposal matters because it highlights the industry’s search for ways to keep hardware affordable, while also raising concerns that players could face more commercial interruptions in games.

Hartmann argued that higher component and development costs make the traditional console model increasingly difficult to sustain, and suggested advertising as one possible revenue source. The piece frames the idea sceptically, noting that gamers have not broadly called for adverts in paid console experiences and that the industry is already moving towards more expensive hardware, subscriptions and digital sales.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.