Fox News's Outkick section reports on The GIST, a women's sports media company with roughly one million newsletter subscribers, which has publicly stated it believes "trans women are women" and that transgender athletes should compete in line with their gender identity rather than biological sex. The article, written from the perspective of an Outkick reporter, questions the outlet's willingness to defend this position openly after a publicist offered, then reportedly failed to follow through on, an interview with GIST co-founder Ellen Hyslop to discuss the WNBA's handling of trans-athlete debates.

The GIST, founded by Ellen Hyslop, describes itself as reaching over 40 million people monthly across social platforms, with 582,000 followers and a podcast drawing 300,000 annual downloads; it has been positively profiled by outlets including Forbes, the Associated Press and Axios as part of a growing women's sports media sector. The reporter recounts being approached by a PR representative offering an interview with Hyslop about the WNBA's cultural "growing pains," following his coverage of a controversial on-court incident involving Chicago Sky's DiJonai Carrington and Indiana Fever's Sophie Cunningham, but says the offer was seemingly withdrawn once his differing views on the trans-athlete issue became apparent.