World Cup Ratings Were Supposed To Be Big, But THIS Big?! Fox & Telemundo Execs On The Secrets To The Surge
For Fox’s Mike Mulvihill, the 2026 FIFA World Cup has put a final exclamation mark on the answer to the decades-old question of whether soccer can ever become mainstream in the U.S. “It’s a settled issue,” said the exec, who is president of insights and analytics for Fox’s entertainment and sports divisions as well as…